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Today I’m going to walk you through the 5 stages of market sophistication. A little known strategy used by all the top marketers in the world to help them make more sales.
No matter what business, market, or industry you’re in, knowing what these stages are and more importantly how to create marketing that works with every single one of them is a secret key to getting more clients and customers, making more sales, and growing your business.
So the 5 stages of market sophistication were first introduced back in 1966 by Eugene Schwartz in his book "Breakthrough Advertising".
Bit of a side note, but I’m often asked what books I recommend and while Breakthrough Advertising is a little more advanced and technical, if my house was burning down and I could only grab one book, this would probably be it.
Anyway. Eugene Schwartz, or Gene as he was more commonly known was one of the best copywriters in history, and he introduced us to the concept of market sophistication which is basically just asking how many competitors do you have all trying to sell the same things to your target market.
In other words, have they seen a ton of advertising before?
Heard a ton of claims?
And have they been the victims of countless hyper-aggressive overpromise and under-deliver marketing campaigns?
In the words of Gene himself:
“how many similar products have they been told about before?” – Eugene Schwartz (Breakthrough Advertising, p. 37)
Products of course can also mean services. It’s basically anything that you sell.
And the way you sell it is going to come down to a number of different factors including what’s driving them to buy in the first place, how much they know about your offer, and of course, how many competition offers there are in the marketplace.
More competition means the need for better marketing, essentially working through the stages from Level 1 up to Level 5.
So, let me show you how it’s done.
***Special thanks to aitarget for sponsoring this video. Make sure to check them out here: https://is.gd/188ljD
#marketing #digitalmarketing #marketingstrategy #sponsored
***PS – Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/