Are your video ads getting views but not conversions? Looking for a strategy to turn those viewers into customers?
Discover what types of video ads to create to match your customer journey from video marketing expert Matt Johnston.
You’ll also get advice for deciding how many steps and videos to include in your sales funnel stages.
Finally, follow a step-by-step tutorial to set up a video ads funnel in Facebook Ads Manager.
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00:51 Stages of a Sales Funnel
01:28 Top of Funnel Videos
02:30 Bottom of Funnel Videos
03:27 Sales Cycle Considerations
04:19 Creating a Simple Funnel in Ads Manager
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