A common phrase in marketing is that "if you try to appeal to everyone, then you are appealing to nobody". while that is true for more traditional advertising where you only had one chance to convey your message, like on TV, radio, and newspapers, the same can not be said for marketing on the internet. You can now make hundreds of pieces of content, with different positioning and messaging, and run those unique ads against whichever specific demographic you want to appeal to. Your messaging to teenagers is going to be very different than your message to business professionals, so why would you show those groups the same advertisement?
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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